Recently, a medium-sized company shared a story in which they neglected to patent their flagship new technology. Within a year of its release, two (much larger) competitors introduced similar products which now dominate what’s become a $300 Million market.
When contemplating a new strategy for Innovation and IP Management, the first question many executives ask is “what is the cost?” But visionary decision makers at highly successful organizations know that’s simply the wrong question.
The correct question is “how much does NOT capturing and safeguarding innovative ideas and products cost our company each year?”
Without the proper Innovation and IP strategy in place, you’re operating at a competitive disadvantage. That disadvantage rears its ugly head as competitors commercialize your ideas, improve upon your concepts, and even hire away your employees, along with valuable knowledge and trade secrets.
For over a decade, MindMatters and Flagpole have helped companies like Sony, 3M, and Johnson & Johnson to capitalize on their own brilliance with a proven end-to-end strategy for Innovation and Intellectual Property Management. We are the Enterprise Innovation experts and we’d like to make your organization more competitive. For a limited time, we are offering a free survey to help you assess your level of Innovation effectiveness. You can access the survey at: www.us-mindmatters.com/forms/survey.asp or visit our links to learn more about Innovation Management solutions.
